Polls from Marplan

Marplan has been polling since 1968 and has published 116 polls so far; the latest was on 2 December 1988.

Parties

PollsterShare (%)Date
Con45.0%1988-12-02
Lab39.0%1988-12-02
LD8.0%1988-12-02
SDP4.0%1988-12-02

Coalitions

No polls available yet.

Accuracy at past elections

Average error 2.4 percentage points across 6 elections.

Systematic over- and understatement, per party

Mean signed difference between this pollster’s final poll and the result. A positive figure means the party was stated higher than it finished.

Party Mean difference Elections
Conservative Party-1.5 percentage points6
Labour Party+1.4 percentage points6
Liberal Democrats+0.4 percentage points6

Per election

Election Final poll Days before Parties scored Difference
1987 general election 1987-06-09 2 3 2.3 percentage points
1983 general election 1983-06-08 1 3 1.6 percentage points
1979 general election 1979-05-01 2 3 0.5 percentage points
October 1974 general election 1974-10-08 2 3 2.5 percentage points
February 1974 general election 1974-02-27 1 3 3.6 percentage points
1970 general election 1970-06-11 7 3 3.9 percentage points

How this is measured: for each past election we take each pollster’s last poll in the 30 days before polling day and compare it, party by party, with the result. The figure is the mean absolute difference across the parties that appear in both. Only parties the pollster actually reported are counted. A late shift in opinion is not the same thing as a polling error.