Polls from Verian

Verian has been polling since 2017 and has published 77 polls so far; the latest was on 23 March 2026.

Parties

PollsterShare (%)Date
Reform25.0%2026-03-23
Green20.0%2026-03-23
Con18.0%2026-03-23
Lab15.0%2026-03-23
LD14.0%2026-03-23
SNP2.0%2026-03-23
PC2.0%2026-03-23

Coalitions

No polls available yet.

Accuracy at past elections

Average error 1.1 percentage points across 3 elections.

Systematic over- and understatement, per party

Mean signed difference between this pollster’s final poll and the result. A positive figure means the party was stated higher than it finished.

Party Mean difference Elections
UK Independence Party+2.1 percentage points1
Conservative Party-1.5 percentage points3
Reform UK+1.1 percentage points2
Labour Party-0.9 percentage points3
Liberal Democrats+0.3 percentage points3
Green Party+0.2 percentage points3

Per election

Election Final poll Days before Parties scored Difference
2024 general election 2024-06-28 6 5 1.3 percentage points
2019 general election 2019-12-09 3 5 0.8 percentage points
2017 general election 2017-06-01 7 5 1.3 percentage points

How this is measured: for each past election we take each pollster’s last poll in the 30 days before polling day and compare it, party by party, with the result. The figure is the mean absolute difference across the parties that appear in both. Only parties the pollster actually reported are counted. A late shift in opinion is not the same thing as a polling error.