Polls from Ipsos MORI

Ipsos MORI has been polling since 1976 and has published 765 polls so far; the latest was on 15 September 2026.

Parties

PollsterShare (%)Date
Lab27.0%2026-09-15
Reform23.0%2026-09-15
Con21.0%2026-09-15
Green13.0%2026-09-15
LD8.0%2026-09-15
SNP4.0%2026-09-15
PC1.0%2026-09-15

Coalitions

No polls available yet.

Accuracy at past elections

Average error 1.5 percentage points across 12 elections.

Systematic over- and understatement, per party

Mean signed difference between this pollster’s final poll and the result. A positive figure means the party was stated higher than it finished.

Party Mean difference Elections
Conservative Party-1.4 percentage points12
Green Party+1.0 percentage points4
Labour Party+0.9 percentage points12
Liberal Democrats+0.4 percentage points12
Reform UK+0.1 percentage points2
UK Independence Party+0.1 percentage points2

Per election

Election Final poll Days before Parties scored Difference
2024 general election 2024-07-01 3 5 2.3 percentage points
2019 general election 2019-12-09 3 5 0.3 percentage points
2017 general election 2017-06-06 2 5 1.7 percentage points
2015 general election 2015-05-05 2 5 1.7 percentage points
2010 general election 2010-05-05 1 3 1.7 percentage points
2005 general election 2005-05-03 2 3 0.8 percentage points
2001 general election 2001-06-05 2 3 2.2 percentage points
1997 general election 1997-04-30 1 3 2.0 percentage points
1992 general election 1992-04-07 2 3 3.4 percentage points
1987 general election 1987-06-09 2 3 0.8 percentage points
1983 general election 1983-06-08 1 3 0.3 percentage points
1979 general election 1979-05-02 1 3 0.6 percentage points

How this is measured: for each past election we take each pollster’s last poll in the 30 days before polling day and compare it, party by party, with the result. The figure is the mean absolute difference across the parties that appear in both. Only parties the pollster actually reported are counted. A late shift in opinion is not the same thing as a polling error.